Elche has launched a new promotional campaign to publicise the website a2pasos.es a digital platform designed to support and showcase local businesses across the municipality.
The website features an interactive map where users can locate participating shops, bars and restaurants. Alongside the business is a brief description and contact details. This makes it easier for residents and visitors to discover nearby businesses and visit them directly.
Reaching both consumers & owners
According to the councillor, Caridad Martínez, the digital shop map aims to reach both consumers and business owners.
“With this campaign, we want to attract attention and encourage businesses to register on the website so that all of Elche’s commercial activity is represented on this interactive map,” she explained.
The slogan behind the project highlights the idea that Elche’s wide variety of shops and hospitality venues are “close by, just two steps away”.
A humorous advertising approach
Eduardo Rial, manager of Render Agency, which developed the campaign, said the promotional videos use humour and modern trap-style music to capture attention.
“The main character is an astronaut who symbolises someone who feels lost and unable to find what they need. Thanks to the website, they quickly locate nearby businesses and services,” he explained.
Elche digital shop map: Over 160 businesses
The platform already includes more than 169 businesses from across Elche, covering both retail and hospitality sectors.
The site is open both to the public and to businesses wishing to join the project. Companies can register directly through a form available on the website.
